Odisha Adivasi Mela is organized every year in Bhubaneswar since 1954, where
thousands of people come and celebrate the state's tribal life and culture.
Due to the prevailing COVID 19 situation, this year it has been decided to adopt a hybrid
approach wherein the Odisha Adivasi Mela 2021 will have a physical as well as virtual presence.
To popularise the virtual mela, a comprehensive social media marketing plan has been devised
which has multiple components. Dedicated social media handles on Facebook, Twitter,
Instagram, LinkedIn and YouTube have been created to reach out to more people and increase
awareness about the event.
The communication strategy has been built around the various tribes, their life and
culture and their heritage. Through social media posts, attempt to reach out to the relevant target
groups is being made. Various activities will be undertaken to engage the social media followers
and keep them updated on the events of the Odisha Adivasi Mela 2021.
Adivasi Mela 2021 would be conducted physically from 26.01.2021 till 09.02.2021 in the
Adivasi Exhibition Ground located in Unit-1 area of Bhubaneswar and its timing would be from
11 AM till 7 PM of each day. All Covid-19 protocols would be followed scrupulously. For the
convenience for the intending visitors, online registration would be made from 23.01.2021
through the website of the Adivasi Mela 2021. General public would be requested to avail this
facility and may register online for their smooth entry into the Mela Ground. However, this is esirable but not mandatory.